Customer Service Good and Bad

Entries categorized as ‘consistent service’

Would we miss you? Seth Godin

4 April 2008 · Leave a Comment

Seth has raised a really interesting point about whether you would be missed in the workplace if you were to leave. (http://sethgodin.typepad.com/seths_blog/2008/04/would-we-miss-y.html)
There is a growing propensity to de-skill some jobs so that if you do leave, you’re easily replacable. T

he big question is what effect this can have on customer service? Do you work harder if you feel valued? Can you feel valued as a cog in a machine? It’s really important for managers to get the balance right here – if there is too much resting on the employee’s shoulders then you are putting your customer service at risk if an employee leaves. So the organisation needs to keep a certain amount of knowledge and standardisation.

However, what opportunities can you give your employees to better serve each individual customer and meet their individual needs? How much better does that make the individual employee feel? Some people are not comfortable with a large amount of flexibility, but others are, so you need to know the limits of each employee and where they are in their career evolution.

Other factors can make a play here too. Some cultures are a lot more flexible than others – some require quite tight rules otherwise employees are working outside where they’re happy to be. What’s the background of your people?

Practically, you need to decide:

  • What processes/rules/data are business critical for treating customers well?
  • What is the comfort zone for each employee?
  • Where would I like the comfort zone for each employee to be (what training & is needed to get them there)?
Then measure and see the impact on customer satisfaction, employee satisfaction and retention

Categories: consistent service · employees
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31° AND NO AIR-CO

18 July 2007 · Leave a Comment

Dusseldorf is normally quite a cold and rainy city, at least when I visit, so I didn’t ever really think about air-conditioning in a hotel. That is, until this week with temperatures hitting the 31° mark.  After a hot day in the uncooled office, I was looking forward to a nice shower and a cool room in the Best Western. My face when the receptionist announced that the air-con was broken! So you’re the Best Western, the air-con’s broken during a heat wave, so what do you do?

  • Guest number one: not informed
  • Guest number two: told the aircon was broken
  • Guest number three: offered a room in another hotel 

Ah-ha you’re saying, this is because one guest stays more than the others. So who stays more often at this hotel? Well that would be guest number one. Well, who has the most expensive room rate…. again guest number one.  

 The take-away:    So, what should the BW have actually done

  1. Get their message straight, tell all customers about the problem, and offer all customers the same alternatives.
  2. Why not offer a big bottle of water to apologise?     

Categories: best western · consistent service · hotel