So who makes product management decisions in you company? Do executives get together and make quick decisions on the fly? Have you seen this happening in your company? Does the request or remark of an executive become the “word of God?”
All of this can be very dangerous. Product Management invests time and effort to fully understand the market and the impact of a feature, so it can be very dangerous for executives to take decisions without fully exploring the impact on PM.
Instead, they should reformulate their requests as questions to PM.
“If we do x, what will be the impact? Expected profit increase? Costs throughout the organisation? Perception on the market…”
Don’t be afraid to tell your executives your point of view…
